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Case Study: Giving a Powerful Woman an Equally Powerful Brand

Virginia Czarnocki has no doubt had a positive impact on the Not Your Standard office, despite our collective hatred for the weighted sled at her Industrial Park gym, and we are so thrilled we got the chance to collaborate on the development of her personal brand. Read on to find out how we created a parent brand to showcase her executive coaching, performance programmes, and other wellness-centric business ventures.

 
 
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Takeaways from Instagram's 2017 Most Popular Posts

Instagram just released its 2017 Year in Review - a list of its most popular posts this year. If red carpets, fancy dinners, sports cars, and celebrities are on your #2018goals list, taking inspiration from IG's most-liked list, here are our tongue-in-cheek takeaways to finding fame and fortune on the world's third most-used social media platform.

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Why the Time is Now to Create Your 2018 Media Plan

While the new year is a great time to make New Year's resolutions – and then break them and promise you'll keep them again next year – when it comes to your business, setting objectives [or resolutions by another name] every year, and sticking to them, is key to your success. Here are a few ways to plan your year ahead, starting from now.

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How to Think Outside the Grid to Create Memorable Images

In the age of the selfie, people are looking for images that speak to them personally. Something that doesn't come off as too constructed, airbrushed or posed. Now, more than ever, it's imperative that your brand's imagery is in tip-top shape. Here are five questions we ask ourselves when curating visual content for our social media platforms.

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No Money, No Problem: Building Event Buzz Without a Budget

How do you promote an event without a budget? You get a little scrappy, join forces with marketers, influencers and partners, and engage the right tactics on the right outlets. If you're a little strapped for cash to promote your next shindig, here are few hacks to help you get some extra mileage before, during and after your event.

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What is the Role of the Modern PR Girl?

As one half of NYS can contest, having been a former fashion publicist in London, the PR game was once filled with fancy dinners, glamorous events and countless freebies to schmooze journalists in return for press coverage in glossy magazines. Much to the horror [we're sure] of Ab Fab's Eddy Monsoon, today PR is a slightly less decadent affair. Here is what it takes to be a modern communicator in the digital age. 

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The Importance of the Brand Called You

If you use Google, Facebook or any other web-based platform that requires some of your private information, your persona is being documented online, somewhere. You have a personal brand, to some degree, whether you like it or not. The question is, do you want to play a proactive role in shaping it, or not? Here are a few reasons why we think being conscious of your personal brand can positively impact your business.

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Why Visuals Are Key to Your Marketing Success

We're living in a world where people are moved by looks first and function second and, as much as we hate to admit it, aesthetics really are just about everything. If you're not creating interesting eye-catching visuals as part of your content strategy, you're missing a trick. Here are five things to consider when thinking about your brand's visual content.

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What Do Fashion Month and SEO Have in Common?

While fashion brands continue to up the stakes on digital innovation across New York, London, Milan and Paris fashion weeks, they shouldn't be the only ones dialing up their digital presence and creating social media buzz. Here are five basic SEO tips to boost web traffic, and optimise your online content for your audience – and for search engines.

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Case Study: Janine Martins Brand + Online Identity

Janine Martins, a new-to-market local wellness company, approached Not Your Standard to develop its brand identity and integrate the new brand across existing social media platforms. Read our case study to find out how the company secured an exclusive partnership with a luxury hospitality company and gained a significant uptick of new clients.

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How to Use Your Brand Story to Get PR

Public relations is less about selling and more about telling stories that engage your target audience. And if you think you don't have an interesting, media-worthy story – we might just convince you otherwise. Make it harder to forget you by incorporating these tactics into your PR approach. 

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