As one half of NYS can contest, having been a former fashion publicist in London, the PR game was once filled with fancy dinners, glamorous events and countless freebies to schmooze journalists in return for press coverage in glossy magazines. Much to the horror [we're sure] of Ab Fab's Eddy Monsoon, today PR is a slightly less decadent affair. Here is what it takes to be a modern communicator in the digital age.

NYS InsightMichelle WightOctober 17, 2017Not Your StandardPR, Digital, Corporate Communications, Content Marketing, SEO, Social MediaComment

How to Use Your Brand Story to Get PR

Public relations is less about selling and more about telling stories that engage your target audience. And if you think you don't have an interesting, media-worthy story – we might just convince you otherwise. Make it harder to forget you by incorporating these tactics into your PR approach.

NYS InsightHarriet MoonAugust 1, 2017Not Your StandardPR, Public Relations, PR Strategy, PR Plan, Reputation Marketing, Media, Media Plan, Media StrategyComment