On a small, fast-growing island, developing an authentic brand in a saturated space can be challenging. We create the kind of take-notice, multi-faceted marketing and publicity campaigns that deliver brand-changing buzz and local, regional and international exposure.
BRAND STRATEGY & DEVELOPMENT
We help you develop your brand, from comprehensive launch to quick refresh. Together, we'll determine what amplifies your brand in the local market and develop its look and feel, tone and identity, and streamline marketing efforts both on and offline.
It starts with an idea and turns into a story. We create shareable, interactive and engaging content, that doesn't explicitly promote your brand but stimulates interest in its products or services, and drives traffic to your online platforms.
We conceptualise the most effective way to communicate your brand and its values through its visual identity, and create a seamless, consistent brand across all consumer platforms.
From print to online, social to native, out of home to video, we develop fully integrated advertising campaigns across paid and owned platforms that get you great results.
PUBLIC RELATIONS & MEDIA MANAGEMENT
Coming up with ways to be seen and heard in a competitive market requires a certain amount of unconventional thinking. We leverage our connections with local editors and influencers to publicise your brand across print, digital, broadcast and new media outlets.
We analyse your organisation, find the positive messages and translate those messages into positive stories. When the news is bad, we will formulate the best response and mitigate the damage.
We analyse your current digital presence and develop strategies to extend the reach of your brand, through SEO, PPC and Adwords management to increase your business' online visibility.
We develop your social media strategy based on your marketing plan and goals. We assist with the implementation, content creation, ongoing management and monitoring of your social platforms to ensure everything works cohesively and delivers maximum impact.
ANALYTICS & REPORTING
We combine performance analytics with traditional media monitoring to provide you with the data and reports you need to assess the success of your campaigns and help you determine 'what next?'