We’re sanitsing our phones and dusting off our blog as we wrote a letter to all business owners, humans, fellow marketers and friends. Because, well, things are different now and we could all use a little bit of motivation and inspiration.
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With social media channels becoming more diluted and frequently disrupted by new technology, it is essential for marketers to continuously update, improve and beef up their content marketing plan. Here’s a few #notyourstandard tips for crushing you content marketing in 2018.
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Janine Martins, a new-to-market local wellness company, approached Not Your Standard to develop its brand identity and integrate the new brand across existing social media platforms. Read our case study to find out how the company secured an exclusive partnership with a luxury hospitality company and gained a significant uptick of new clients.
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Authenticity is no easy feat but it still continues to be the leading lady of many companies' marketing efforts. While there's no secret ingredient to being 100% genuine, here are some things to think about to help you get that 'just rolled out of bed, un-done but done' look for your own marketing content.
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Content marketing may be trending, but this cost-effective, easy to implement strategy is a total game-changer when it comes to your online marketing efforts. Plus, it's kind of our specialty. Here are five content marketing tactics you can integrate into your next campaign.
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If you want your business to really talk to your customers, you're going to need to not only do it strategically, but with clever copywriting. Here's why you should start investing more time into your copy.
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