We’re sanitsing our phones and dusting off our blog as we wrote a letter to all business owners, humans, fellow marketers and friends. Because, well, things are different now and we could all use a little bit of motivation and inspiration.
Read More
With social media channels becoming more diluted and frequently disrupted by new technology, it is essential for marketers to continuously update, improve and beef up their content marketing plan. Here’s a few #notyourstandard tips for crushing you content marketing in 2018.
Read More
Instagram just released its 2017 Year in Review - a list of its most popular posts this year. If red carpets, fancy dinners, sports cars, and celebrities are on your #2018goals list, taking inspiration from IG's most-liked list, here are our tongue-in-cheek takeaways to finding fame and fortune on the world's third most-used social media platform.
Read More
Creating, curating and sharing brand stories has become a part of a marketer's daily life. But the cookie cutter method to content marketing is now dead, rather people want unique, personalised experiences from their brands. Here's how to create custom experiences for your followers without breaking the bank.
As one half of NYS can contest, having been a former fashion publicist in London, the PR game was once filled with fancy dinners, glamorous events and countless freebies to schmooze journalists in return for press coverage in glossy magazines. Much to the horror [we're sure] of Ab Fab's Eddy Monsoon, today PR is a slightly less decadent affair. Here is what it takes to be a modern communicator in the digital age.
Read More
If you use Google, Facebook or any other web-based platform that requires some of your private information, your persona is being documented online, somewhere. You have a personal brand, to some degree, whether you like it or not. The question is, do you want to play a proactive role in shaping it, or not? Here are a few reasons why we think being conscious of your personal brand can positively impact your business.
Read More![Why Words Matter [and How to Use Them Effectively in Your Marketing Copy]](https://images.squarespace-cdn.com/content/v1/58feacb329687f91576115b0/1505784140411-E7JMSNUUY3GL6OFSM32S/why-words-matter.jpeg)
In a time when SEO, CPL, ROI and KPI might as well be creatures from Stranger Thing's Upside Down world, today it's as hard to tell your storyscaping from your advertainment, as it is to write effective copy to support your marketing objectives. Here are our musings on why words still matter.
Read More
Authenticity is no easy feat but it still continues to be the leading lady of many companies' marketing efforts. While there's no secret ingredient to being 100% genuine, here are some things to think about to help you get that 'just rolled out of bed, un-done but done' look for your own marketing content.
Read More
Content marketing may be trending, but this cost-effective, easy to implement strategy is a total game-changer when it comes to your online marketing efforts. Plus, it's kind of our specialty. Here are five content marketing tactics you can integrate into your next campaign.
Read More
