While the world has changed, your mission has not. In the new normal, building and maintaining a strong brand is one of the best ways to reduce long-term business risk. Here’s how you can keep your marketing alive through tough times.
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We’re sanitsing our phones and dusting off our blog as we wrote a letter to all business owners, humans, fellow marketers and friends. Because, well, things are different now and we could all use a little bit of motivation and inspiration.
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We recently worked with Jamaican mega-brand CB Foods to develop a series of events and initiatives to support their arrival in Cayman, that created memorable experiences for local consumers, and told the story of what it means to “Live Better with CB Foods.”
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Coachella is all about entertainment on every level and beyond, and aside from the A-list musical talent and scenery, this iconic festival has made its name as the Super Bowl of marketing activations targeted at millennials. Here’s a look at what went down in 2018 and how you can look to create more memorable brand activations – festival or not.
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With social media channels becoming more diluted and frequently disrupted by new technology, it is essential for marketers to continuously update, improve and beef up their content marketing plan. Here’s a few #notyourstandard tips for crushing you content marketing in 2018.
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Building and engaging your audience on social is an important part of any marketing strategy, but it’s only the beginning. To improve the success of your marketing efforts, take a holistic approach with an integrated campaign. Here are just a few ways marketers can maximise brand exposure and get more out of their marketing
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Virginia Czarnocki has no doubt had a positive impact on the Not Your Standard office, despite our collective hatred for the weighted sled at her Industrial Park gym, and we are so thrilled we got the chance to collaborate on the development of her personal brand. Read on to find out how we created a parent brand to showcase her executive coaching, performance programmes, and other wellness-centric business ventures.
Instagram just released its 2017 Year in Review - a list of its most popular posts this year. If red carpets, fancy dinners, sports cars, and celebrities are on your #2018goals list, taking inspiration from IG's most-liked list, here are our tongue-in-cheek takeaways to finding fame and fortune on the world's third most-used social media platform.
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While the new year is a great time to make New Year's resolutions – and then break them and promise you'll keep them again next year – when it comes to your business, setting objectives [or resolutions by another name] every year, and sticking to them, is key to your success. Here are a few ways to plan your year ahead, starting from now.
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Creating, curating and sharing brand stories has become a part of a marketer's daily life. But the cookie cutter method to content marketing is now dead, rather people want unique, personalised experiences from their brands. Here's how to create custom experiences for your followers without breaking the bank.
We recently spoke to Grand Cayman Marriott Beach Resort about living and growing up in Cayman for their Beach House blog's 'Voices of Cayman's Endless Summer Series,' Here is our take on why island living is just the best, mixed with a little bit of business.
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While you may cringe at the C-word so early in November, there's no hiding from the fact that the holidays are coming. The holiday season is a busy time of year and marketers must be strategic about how they engage their target audience. Here are five recommendations for crafting an effective holiday marketing campaign.
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In the age of the selfie, people are looking for images that speak to them personally. Something that doesn't come off as too constructed, airbrushed or posed. Now, more than ever, it's imperative that your brand's imagery is in tip-top shape. Here are five questions we ask ourselves when curating visual content for our social media platforms.
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How do you promote an event without a budget? You get a little scrappy, join forces with marketers, influencers and partners, and engage the right tactics on the right outlets. If you're a little strapped for cash to promote your next shindig, here are few hacks to help you get some extra mileage before, during and after your event.
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As one half of NYS can contest, having been a former fashion publicist in London, the PR game was once filled with fancy dinners, glamorous events and countless freebies to schmooze journalists in return for press coverage in glossy magazines. Much to the horror [we're sure] of Ab Fab's Eddy Monsoon, today PR is a slightly less decadent affair. Here is what it takes to be a modern communicator in the digital age.
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If you use Google, Facebook or any other web-based platform that requires some of your private information, your persona is being documented online, somewhere. You have a personal brand, to some degree, whether you like it or not. The question is, do you want to play a proactive role in shaping it, or not? Here are a few reasons why we think being conscious of your personal brand can positively impact your business.
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We're living in a world where people are moved by looks first and function second and, as much as we hate to admit it, aesthetics really are just about everything. If you're not creating interesting eye-catching visuals as part of your content strategy, you're missing a trick. Here are five things to consider when thinking about your brand's visual content.
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While fashion brands continue to up the stakes on digital innovation across New York, London, Milan and Paris fashion weeks, they shouldn't be the only ones dialing up their digital presence and creating social media buzz. Here are five basic SEO tips to boost web traffic, and optimise your online content for your audience – and for search engines.
Read More![Why Words Matter [and How to Use Them Effectively in Your Marketing Copy]](https://images.squarespace-cdn.com/content/v1/58feacb329687f91576115b0/1505784140411-E7JMSNUUY3GL6OFSM32S/why-words-matter.jpeg)
In a time when SEO, CPL, ROI and KPI might as well be creatures from Stranger Thing's Upside Down world, today it's as hard to tell your storyscaping from your advertainment, as it is to write effective copy to support your marketing objectives. Here are our musings on why words still matter.
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Janine Martins, a new-to-market local wellness company, approached Not Your Standard to develop its brand identity and integrate the new brand across existing social media platforms. Read our case study to find out how the company secured an exclusive partnership with a luxury hospitality company and gained a significant uptick of new clients.
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