In the age of the selfie, people are looking for images that speak to them personally. Something that doesn't come off as too constructed, airbrushed or posed. Now, more than ever, it's imperative that your brand's imagery is in tip-top shape. Here are five questions we ask ourselves when curating visual content for our social media platforms.
Read MoreWe're living in a world where people are moved by looks first and function second and, as much as we hate to admit it, aesthetics really are just about everything. If you're not creating interesting eye-catching visuals as part of your content strategy, you're missing a trick. Here are five things to consider when thinking about your brand's visual content.
Read MoreJanine Martins, a new-to-market local wellness company, approached Not Your Standard to develop its brand identity and integrate the new brand across existing social media platforms. Read our case study to find out how the company secured an exclusive partnership with a luxury hospitality company and gained a significant uptick of new clients.
Read MoreWithout brand consistency, there simply is no brand. And without overgrowing greenery, there is no Not Your Standard. Here are five things we think are testament to creating a strong, standout brand
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