If you want your business to really talk to your customers, you're going to need to not only do it strategically, but with clever copywriting. Here's why you should start investing more time into your copy.
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![How to Create a Brand [and Why It's Important]](https://images.squarespace-cdn.com/content/v1/58feacb329687f91576115b0/1499704865802-FR9V511EDHY5PFBTVMY4/how-to-create-a-brand.jpg)
We know that you know that your company is more than its logo, just like Apple is more than a fruit. Here's how to get started on creating a real brand.
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