Posts in NYS Collaborations
Case Study: Giving a Powerful Woman an Equally Powerful Brand

Virginia Czarnocki has no doubt had a positive impact on the Not Your Standard office, despite our collective hatred for the weighted sled at her Industrial Park gym, and we are so thrilled we got the chance to collaborate on the development of her personal brand. Read on to find out how we created a parent brand to showcase her executive coaching, performance programmes, and other wellness-centric business ventures.

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No Money, No Problem: Building Event Buzz Without a Budget

How do you promote an event without a budget? You get a little scrappy, join forces with marketers, influencers and partners, and engage the right tactics on the right outlets. If you're a little strapped for cash to promote your next shindig, here are few hacks to help you get some extra mileage before, during and after your event.

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Case Study: Janine Martins Brand + Online Identity

Janine Martins, a new-to-market local wellness company, approached Not Your Standard to develop its brand identity and integrate the new brand across existing social media platforms. Read our case study to find out how the company secured an exclusive partnership with a luxury hospitality company and gained a significant uptick of new clients.

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