Last week we were fortunate to attend the launch of a new collaboration between Celebrations Ltd. and Luxury Cayman Villas and to toast JVBDesighHouse, the latest venture from JoAnne V. Brown. Here are some of the tactics they incorporated on the night.
Read MorePublic relations is less about selling and more about telling stories that engage your target audience. And if you think you don't have an interesting, media-worthy story – we might just convince you otherwise. Make it harder to forget you by incorporating these tactics into your PR approach.
Read MoreHaving invited a few friends over for cocktails later this week, we spent the weekend finishing off some of the finer details of our new office. Here's a few things we learned along the way – and some of the essentials we couldn’t imagine Not Your Standard #officelife without.
Read MoreContent marketing may be trending, but this cost-effective, easy to implement strategy is a total game-changer when it comes to your online marketing efforts. Plus, it's kind of our specialty. Here are five content marketing tactics you can integrate into your next campaign.
Read MoreIf you want your business to really talk to your customers, you're going to need to not only do it strategically, but with clever copywriting. Here's why you should start investing more time into your copy.
Read MoreWe know that you know that your company is more than its logo, just like Apple is more than a fruit. Here's how to get started on creating a real brand.
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![How to Create a Brand [and Why It's Important]](https://images.squarespace-cdn.com/content/v1/58feacb329687f91576115b0/1499704865802-FR9V511EDHY5PFBTVMY4/how-to-create-a-brand.jpg)
