cayman-marketing-blog.jpg
Posts in NYS Insight
Drive Brand Engagement with These Top Activation Strategies from Coachella

Coachella is all about entertainment on every level and beyond, and aside from the A-list musical talent and scenery, this iconic festival has made its name as the Super Bowl of marketing activations targeted at millennials. Here’s a look at what went down in 2018 and how you can look to create more memorable brand activations – festival or not.

Read More
Get More Out of Your Marketing: 5 Ways to Build Integrated Campaigns

Building and engaging your audience on social is an important part of any marketing strategy, but it’s only the beginning. To improve the success of your marketing efforts, take a holistic approach with an integrated campaign. Here are just a few ways marketers can maximise brand exposure and get more out of their marketing

Read More
Takeaways from Instagram's 2017 Most Popular Posts

Instagram just released its 2017 Year in Review - a list of its most popular posts this year. If red carpets, fancy dinners, sports cars, and celebrities are on your #2018goals list, taking inspiration from IG's most-liked list, here are our tongue-in-cheek takeaways to finding fame and fortune on the world's third most-used social media platform.

Read More
Why the Time is Now to Create Your 2018 Media Plan

While the new year is a great time to make New Year's resolutions – and then break them and promise you'll keep them again next year – when it comes to your business, setting objectives [or resolutions by another name] every year, and sticking to them, is key to your success. Here are a few ways to plan your year ahead, starting from now.

Read More
How to Think Outside the Grid to Create Memorable Images

In the age of the selfie, people are looking for images that speak to them personally. Something that doesn't come off as too constructed, airbrushed or posed. Now, more than ever, it's imperative that your brand's imagery is in tip-top shape. Here are five questions we ask ourselves when curating visual content for our social media platforms.

Read More
What is the Role of the Modern PR Girl?

As one half of NYS can contest, having been a former fashion publicist in London, the PR game was once filled with fancy dinners, glamorous events and countless freebies to schmooze journalists in return for press coverage in glossy magazines. Much to the horror [we're sure] of Ab Fab's Eddy Monsoon, today PR is a slightly less decadent affair. Here is what it takes to be a modern communicator in the digital age. 

Read More
The Importance of the Brand Called You

If you use Google, Facebook or any other web-based platform that requires some of your private information, your persona is being documented online, somewhere. You have a personal brand, to some degree, whether you like it or not. The question is, do you want to play a proactive role in shaping it, or not? Here are a few reasons why we think being conscious of your personal brand can positively impact your business.

Read More
Why Visuals Are Key to Your Marketing Success

We're living in a world where people are moved by looks first and function second and, as much as we hate to admit it, aesthetics really are just about everything. If you're not creating interesting eye-catching visuals as part of your content strategy, you're missing a trick. Here are five things to consider when thinking about your brand's visual content.

Read More
What Do Fashion Month and SEO Have in Common?

While fashion brands continue to up the stakes on digital innovation across New York, London, Milan and Paris fashion weeks, they shouldn't be the only ones dialing up their digital presence and creating social media buzz. Here are five basic SEO tips to boost web traffic, and optimise your online content for your audience – and for search engines.

Read More
How to Use Your Brand Story to Get PR

Public relations is less about selling and more about telling stories that engage your target audience. And if you think you don't have an interesting, media-worthy story – we might just convince you otherwise. Make it harder to forget you by incorporating these tactics into your PR approach. 

Read More
What is Content Marketing and 5 Ways You Can Integrate It Into Your Next Campaign

Content marketing may be trending, but this cost-effective, easy to implement strategy is a total game-changer when it comes to your online marketing efforts. Plus, it's kind of our specialty. Here are five content marketing tactics you can integrate into your next campaign.

Read More